piccadilly circus

Located just a few minutes across Leicester Square, Piccadilly Circus is a tourist hot spot, referred to as London’s equivalent to New York’s Time Square (just a much smaller version). It’s most famous feature - the Piccadilly Lights; a 780 square metre screen that features ads from some of the world’s most famous brands such as Coca Cola and McDonalds. By day and night, this famous landmark attracts tourists in their thousands - all wanting to get a photo in front of the famous lights.

It’s the hub that connects shopping, theatre and entertainment. Every road you take from Piccadilly Circus will take you into another part of the West End that offers something a little different from the next.

If you’re anything like us and prefer a bit less chill and more thrill, then head down to Shaftesbury Avenue to the land of theatre where you'll have a variety of West End shows to choose from that will keep you entertained.

If shopping is what you're after, head to Regent Street on the South West side of Piccadilly Circus. The entire street is designated to designer labels and luxury brands, attracting both tourists and locals in their thousands, daily. If you're travelling with young ones or. want to tap into your inner child, explore Hamley’s Toy Store - London's famous and largest toy and games shop. You’ll also find a number of small streets that stem off from Regent Street, with great little places to eat and drink.

For something a little quirky, you'll find London’s Ice Bar on Heddon Street. A bar and restaurant submerged underground where temperatures are kept at a frosty -5°C. But don’t worry! Gloves and jackets are supplied as part of your icy experience.