10% OFF Your Stay When Booking Direct
The offer (sale): 10% off your stay on all room types available when booking your stay.
The offer is available on our room only options both Best Direct Prepaid and Flexible Direct Prices.
Redemption: The offer (sale) can be redeemed on the Assembly London website only https://www.assemblyhotels.com/
Offer not valid in conjunction with any other offer.
Offer maybe subject to change. Offer subject to availability.
Check-in and Check-out
Check-in time starts at 3pm.
Check-out time is at 11am.
Pricing Early Check-in
£50 for check-in up to 2pm.
Late checkout fees is applicable as below.
£80 for late check-out up to 2pm.
£120 for late check-out up to 6pm.
Full night’s rate is charged after 6pm.
Room payment
Assembly Hotel currently offers 2 available rates.
Payment for our flexible rate is automatically taken two days prior of arrival.
Payment for our non-refundable rate is fully taken at the time of booking.
We are cashless hotel and you can only pay by credit or debit card. We accept Visa, MasterCard, and Discover - sorry, American Express not accepted.
Amending or cancelling your booking
Amending or Cancelling your booking policy-
Our 3 rate categories offer varying levels of support and flexibility on changing your booking as per below:
Non-refundable: Non-Refundable and non-amendable rate. Full prepayment at time of booking.
Semi-Flexible: Free cancellation up until 7 days prior to arrival (U.K. time). If cancelled outside of the cancellation window, full stay will be charged.
Fully Flexible: Free cancellation up until 48 hours prior to arrival (U.K. time). If cancelled outside of the cancellation window, full stay will be charged.
Amending stay dates outside the cancellation windows or at any time on the non-refundable rate, must be done by the reservations team, and will incur both a £50 admin fee, and the cost difference in rates.
If you book directly through our website, please contact our reservations team via WhatsApp at https://wa.me/441165023576.
If you have booked through a 3rd party (booking.com, Expedia etc.), please contact the 3rd party directly to change the details of your booking as our reservations team cannot do this.
Room Types and Requests No-Refund Policy:
All room types and requests are subject to availability. Once a room type or specific request (such as view, floor, or amenities) is confirmed and allocated, no refunds will be provided if you choose to change or cancel your reservation based on room type or request preferences. We will make every effort to accommodate your room type and request preferences, but they cannot be guaranteed and are subject to availability at the time of check-in.
Upgrades and Accommodation in Sister Hotels:
In the unlikely event of not being able to accommodate your booking, we will upgrade you to one of our sister hotels, subject to availability. If you are not satisfied with the proposed arrangement, we will offer a full refund. If we are unable to relocate you, we will provide a full refund processed within 7 days.
If you have booked to stay in one of our sister hotels at a flexible rate and show up at an alternate hotel in the portfolio, our team will try their best to accommodate the change subject to availability. Hotel changes are subject to charges based on the difference in rate between when you booked, and the best available rate on the day of arrival, as well as a £50 admin fee associated with the last minute change.
Occupancy Policy No-Refund Policy:
When making a reservation, it is important to specify the accurate number of guests who will be checking in. If not all members of the reserved party are able to check in, no refunds will be provided for the missing guests. Additional charges may apply for extra guests or the provision of additional bedding, as per the hotel's policies. If you change you mind about additional bedding or extra guests, then no refunds will be provided.
No-Show and Partial Stay Policy No-Refund Policy:
In the event of a no-show (failure to check-in on the scheduled arrival date without prior notification), no refunds will be provided. If you arrive later than the scheduled check-in date or choose to check-out before the scheduled departure date, no refunds will be provided for the unused nights of your reservation. It is your responsibility to inform the hotel in advance if there are any changes to your arrival or departure dates to avoid any unnecessary charges.
Cancellation by the Hotel Policy:
The hotel may need to cancel a confirmed reservation in rare circumstances due to unforeseen circumstances or events beyond management's control. If such a need arises, the hotel management will make every effort to notify the guest as soon as possible using the contact information provided at the time of booking. In case of reservation cancellation by the hotel, the hotel will offer you a full refund of any prepayment made for the reservation. The hotel will not be liable for any additional expenses incurred or damage caused as a result of the cancellation beyond the refund of the reservation amount.
Pet Policy
We’re sorry, but we don’t allow pets at Assembly. Guide dogs and service animals are permitted. Pet Policy
Smoking Policy
Please note that all cocoons are strictly non-smoking and vaping in accordance with UK legislation-A charge of £200 will be made where it is necessary to re balance and cleanse your cocoon.
Damage Liability
Please be informed that smoking is prohibited in the entire building, and we reserve the right to charge you a fee of £200 if you don’t comply to the non-smoking policy. The guests take full responsibility and authorise the hotel to charge credit or debit card on file for any damages to the hotel property caused as result of the guest’s action during the stay.
Group prepayment and cancellation terms
We understand that group bookings have different requirements than individual reservations. In order to accommodate these needs and ensure a smooth experience for our guests, the following Group Booking Policy is in place for reservations of 10 rooms or more. A group booking is defined as a reservation for 10 rooms or more made for the same period of stay by the same entity, individual, or affiliated individuals. Group bookings must be made directly through our Groups department to ensure availability and to provide you with personalized assistance. Group bookings are subject to special rates which differ from standard room rates. The rate will be determined based on availability, seasonality, and the nature of the group. Please consult our groups team for specific pricing.
If you have booked more than 10 rooms in a singular reservation, your booking will be automatically subject to the group booking policy terms and conditions as below. A member of our team may be in touch to confirm the details of your reservation.
The Group will pay the Hotel a non-refundable deposit of 25% upon signing this contract. The rates offered by us are based in part upon the total gross revenue anticipated by Hotel from Group’s agreement to use and pay for the rooms and events listed in this agreement. It is understood that Hotel loses substantial revenue upon the unexpected cancellations of an event. The amount of those losses is often difficult or impossible to determine. Hotel has set forth the following fee schedule in the event of cancellation. The parties agree that these fees are a fair and reasonable estimation of Hotel’s loss as a result of cancellation. Organization shall pay the cancellation fee as liquidated damages, plus applicable taxes, if Organization’s event is cancelled. All cancellations must be submitted in writing.
You may reduce your contracted allocation by up to 10% per night. Any reduction in the number of rooms or guests must be communicated to us at least 28 days prior to the scheduled arrival date. If the reduction is made within 14 days of the scheduled arrival date, the full amount for the originally reserved number of rooms or guests will be charged.
The remaining balance of the reservation must be paid in full no later than 28 days prior the arrival. Failure to pay the balance by this date may result in the cancellation of the reservation.. In the event of cancelation, the following fees will apply:
Date of Cancellation Cancellation Fee
Less than 120 days prior to arrival 25% of total anticipated revenue
Less than 90 days prior to arrival 35% of total anticipated revenue
Less than 60 days prior to arrival 50% of total anticipated revenue
Less than 28 days prior to arrival 100% of total anticipated revenue
TAX STRATEGY
This tax strategy document sets out our approach to managing the group’s tax affairs. It has been approved by our CEO and is subject to periodic review by our board of directors.
It is compliant with the requirements of Schedule 19 of Finance Act 2016 and relates to the financial year ended on 31 March 2022.
UK tax risk management and appetite
We are committed to being a responsible and compliant taxpayer in any countries where we operate.
Our finance team, who report directly to the board, regularly review the operations of the group to identify all potential inherent tax risks and regularly liaise on all such matters with our external advisers with a view to ensuring that the group’s tax affairs are in good order and uncertainties are minimised.
The group maintains appropriate levels of internal competence in corporate and transactional taxes to ensure that all returns are properly prepared and that indirect and payroll taxes are dealt with and reported within all requirements. External tax advisers are used to support these processes as required.
We do not undertake any transactions led by a tax planning purpose although we do consider the tax consequences of transaction that we undertake as part of our commercial and investment operations. When evaluating a taxation matter, we consider the level of risk and any tax reliefs or opportunities available to us that are clearly within the legislation and related HMRC guidance.
Relationships with tax authorities
We engage openly and constructively with HMRC on matters relating to our tax affairs. We share information about our commercial developments or transactions, especially where there are complex tax treatments. The group is committed to ensuring that when doubt exists over the appropriate tax treatment of complex transactions, it will engage positively and appropriately with HMRC to ensure that, as far as possible, such matters are dealt with correctly at all times.
